36th Annual Miracle on Madison Avenue
36th ANNUAL MIRACLE ON MADISON AVENUE
ON SATURDAY, DECEMBER 3 WILL BENEFIT THE PEDIATRIC PROGRAMS
OF THE SOCIETY OF MEMORIAL SLOAN KETTERING CANCER CENTER
68 Participating Stores Will Donate 20% of sales on Miracle Saturday
Appearances by MSK Caring Canines Therapy Dogs Team | “Barkitecture” Dog House
Installations by School of Visual Arts 3D Students | Strolling Carolers
Free Holiday Photos of You and Your Dog by photographer Andrew Werner
For 36 consecutive years, the Madison Avenue B.I.D. has celebrated the holidays by organizing Miracle on Madison Avenue. Miracle Saturday has become a favorite New York holiday shopping tradition that uniquely combines philanthropy for children-in-need with in-store programming and on-the-street holiday activities.
An impressive roster of 68 participating stores and businesses on Madison Avenue located between East 57th and East 86th Streets will donate 20% of the day’s sales on Miracle Saturday, December 3, from 10am-5pm, to benefit The Society of Memorial Sloan Kettering Cancer Center pediatric programs.
There will be holiday street activities for the whole family to enjoy, and a warm welcome from every store to make holiday shopping count for so much more. During Miracle on Madison Avenue, holiday decor on Madison Avenue will include a series of sidewalk installations by The School of Visual Arts. The 3D Design students will present their take on the classic “dog house.” Each students’ artwork will be illuminated within an 8′ lucite case, and will feature whimsical dog photos placed along the base. The artworks will be unveiled the week of November 28, and will also celebrate the 75th anniversary of the school.
In coordination with this installation, Miracle guests will have the opportunity to meet the MSK Caring Canine Therapy Dogs and take a complimentary holiday portrait with their dog at the event hospitality tent located in front of Frick Madison at 945 Madison Avenue (74-75 Streets).